A comprehensive program was designed for the Nike Build Battle campaign. Stories of pro athletes in training and game preparation were targeted to inspire high-school athletes.

The retail environment program was developed for a national roll out in several different sports chain stores.



The 12-page mini-magazine was created as an insert for the Eastbay sports products catalog. Nike product is featured secondarily, driving the consumer to the Eastbay catalog.


A microsite was also designed as part of the campaign.